Launch your website with ease, clarity & confidence
MOON MAMAMoon Mama is a beautifully designed Squarespace template created especially for doulas and birthworkers who want a website that feels warm, welcoming and aligned with the heart of their work.
With thoughtful page layouts, a 40+ page copywriting guide and 1-2-1 tailored support to help you launch, Moon Mama helps you share your services with clarity without having to start from scratch.
Created by women who understand both birth and business.
We’re Thando & Nicole, a Birthkeeper and a Website Designer & Business Consultant who believe…
your heart-led business deserves to feel true to you both inside and out.
Thando has spent over a decade supporting women through pregnancy, birth and postpartum, holding space for the tender, the messy and the beautiful becoming. Alongside her birth work, she has trained and mentored doulas and supported them in launching their own businesses.
Nicole has spent the last seven years leading IT projects for some of the world’s largest companies. With a background in software development, consulting and project management, she now pours that expertise into helping soul-led businesses launch websites that feel beautifully aligned, simple to use and authentic.
Together, we created Moon Mama to bring birth wisdom and technical clarity into one gentle, supportive website experience.
Why we created Moon Mama
When many doulas begin their business, the website part can feel overwhelming.
What do I write?
How should the pages flow?
How do I make it look professional?
Many templates are designed for coaches, agencies or influencers — but birthwork is different.
Moon Mama was created so doulas could launch websites that honour the depth of their work while still feeling simple and clear to create.
What’s Included
Beautiful Squarespace 7.1 Website Template
A thoughtfully designed website created specifically for doulas, with ready-to-use pages including Home, About, Services, Contact and Blog. The design is calm, earthy and welcoming — helping families feel safe the moment they arrive.
Guided Copywriting Prompts (40+ pages)
A full copywriting booklet by Thando with prompts throughout to help you share your story, birth philosophy and services with prospective families clearly. We’ll make sure you’re never staring at a blank page wondering what to say.
Curated Birth & Doula Stock Image Library
A collection of beautiful, high-quality stock images centred around birth, motherhood and doula care. These images are ready for you to use across your website pages, helping you create a warm, professional and cohesive look — even if you don’t yet have your own brand photography.
Customisable Canva Graphics
Beautiful, easy-to-edit graphics you can personalise in Canva to match your brand and use throughout your website.
60 Minute Website Launch Session
A live online session with Nicole to walk you through everything you need to know — helping you edit your template, add your content and confidently prepare to launch your website.
Two Weeks of Email Support
After your purchase both Thando and Nicole will be available for two weeks to answer unlimited questions and support you as you settle into your new online home.
Who this template is for
Moon Mama is for doulas who want their website to feel:
Warm and welcoming
Professional yet personal
Easy for families to understand
Simple to build without technical stress
Whether you are:
Launching your doula business
Refreshing an existing website
Moving to Squarespace
Moon Mama was created to support you.